Dermalogica launches FITE

Posted in 'General, Brands' on February 3, 2011

FITE is a global empowerment platform powered by Dermalogica, the world's leading professional skin care brand, and Kiva.org, the nonprofit leader in microfinance, that is designed to foster Financial Independence Through Entrepreneurship for women in the developing world. Their mission is to provide women entrepreneurs access to small loans that will help them start or grow a business; and to help educate the public at large about the benefits of empowering women entrepreneurs so that they "can hold up their half of the sky." In just the first 2 years, we aim to help at least 25,000 women in this capacity. Leading thinkers in social development, including the World Bank, hail investing in women as "smart economics," an untapped resource that can help solve many of the problems we see in our world today.
Indeed, lending to women produces a positive ripple effect of improved health, education, and welfare for all household members.

How can you help?
Buy a specially marked FITE-sleeved Dermalogica product (featured below) and then use the code inside to help active a $1 donation from Dermalogica to fund a type of business of your choosing.